Palermo Soho
It is the area chosen by musicians, artist and intellectuals. Another best place of accommodations Argentina. This real estate phenomenon ranges from the recycling of old houses to large projects such as Live Hotel (in the intersection of Arévalo and Nicaragua streets) that will become the first luxury hotel in the area (involving a 21 million dollar investment) including a residential sector or magnificent towers like those in Juan B. Justo Avenue. It is one of the avant-garde centers in Latin America, not only in design terms (apparel, shoes, home objects) but also in movies production services for TV, cinema and publicity sought for by companies from all around the world.

In Palermo, the move (as called by habitués) never sleeps. During weekdays, its enchanting restaurants are open till midnight. Its streets are quiet and safe. On weekends, the area becomes populated durin the day, and at night, a visit there is a must. The offer is wide and varied: pubs, thematic bars (such as a magic´s bar), discos, multispaces with amazing terraces, great drink counters and DJs, and even bars open from 8 p.m. to 9 a.m. in case a night bird is hungry. It is the right place to meet people and share nice moments at any time. Currently, the neighborhood divides into two areas:
­ Palermo Soho, within the boundaries of Scalabrini Ortiz, Santa Fe, Córdoba and Juan B. Justo avenues featuring most of the trendiest apparel and decoration stores. There are also charming bars offering delicatessen that include elaborated dishes and snacks. Ideal to combine with a stroll, along its tre-lined streets, old and small houses.
­ Heading north of Juan B Justo avenue begins Palermo Hollywood. Its name is due to a great deal of cinema and TV producing companies, photography studios and two major TV channels settled there. The area specializes in restaurants offering Japanese, Arab, Swedish and Vietnamese cuisine. It also gathers the most sophisticated bars featuring fashion bands and international musicians on week-ends.

Julio Cortazar Square (intersection of Honduras and Serrano streets) is the area´s epicenter. Originally called Racedo, it was named after famous author of “Rayuela” on August 27, 1994. On Sundays, a picturesque fair offers not only crafts, but also apparel and leatherwork from designers who can´t afford their own store. The square is surrounded by several bars and pubs with tables on the sidewalk. Right there, Serrano street gets the name of one of the most memorable neighbors who lived there since he was two years old (1901) until he turned 14, famous writer Jorge Luis Borges
Other attractions are the enthralling bookstore-cafes where you can borrow a book and sit at a table to enjoy it while having a jasmine tea. Or simply attend the numerous seminars and concerts offered daily. Besides, there is a delicious variety or universal literature titles. Its Shelves display a wide range of local vanguard literature presented in cared editions as well as books, design objects and any kind of oddities. Young art galleries are increasingly moving to this area.


In the 19th century, this area was a clear open site frequently flooded by the swellings of famous Maldonado Stream and the imaginary Northern boundaries of the city. For years, it was home to the “malevos” and “compadritos” (brave men faithful to their habits). Once the works to tube the stream were finished, the area acquired its current characterizing physiognomy.